Veimoen Realty: Real estate agent branding
Client: Veimoen Realty
Industry: Real Estate
Services Provided: Branding, Logo Design, Brand Guidelines, Marketing Materials
Overview:
Veimoen Realty, a real estate company based in Folsom, CA, specializes in helping first-time homebuyers find their forever homes. With a strong Norwegian heritage, Veimoen Realty wanted a brand that reflected their roots while appealing to young families in their target market. Offset Marketing was tasked with creating a complete brand identity that captured Veimoen Realty's values of professionalism, honesty, and community.
Challenge:
Veimoen Realty needed a brand identity that:
Highlighted their Norwegian heritage.
Appealed to first-time homebuyers in Folsom, El Dorado Hills, and Roseville, CA.
Communicated their personable and knowledgeable approach to real estate.
Was consistent across all marketing channels.
Solution:
Offset Marketing developed a comprehensive branding package for Veimoen Realty, including:
Brand Strategy:
Brand Mantra: "Building thriving communities, one home at a time."
Brand Messaging: Clear and consistent communication reflecting professionalism, honesty, and a community-focused approach.
Brand Traits: Professional, Personable, Knowledgeable.
Brand Experience: Providing a seamless, personable, and professional experience for clients.
Logo Design:
Inspired by a Viking ship and traditional Norwegian Rosemaling art.
Custom tweaks to the Joly Display typeface for a unique and organic feel.
Brand Guidelines:
Color Palette: A blend of traditional Norwegian colors and modern hues.
Typography: Joly Display for headings and Georgia for body text and quotes.
Patterns: "VR" logo mark pattern and Rosemaling-inspired pattern.
Marketing Materials:
Consistent use of brand elements across social media, digital marketing, website design, and print materials.
Professional, relatable photos of homes for sale.
Results:
The new branding for Veimoen Realty:
Enhanced their market presence with a distinctive and cohesive brand identity.
Strengthened their connection with their target audience of first-time homebuyers.
Reinforced their values of professionalism and community through consistent messaging and visuals.
Conclusion:
Working with Veimoen Realty was a rewarding experience for Offset Marketing. We are proud to have helped them build a brand that truly reflects their heritage and resonates with their clients.
Start Your Branding Project with Offset Marketing: Are you ready to create a unique and impactful brand for your business? Let Offset Marketing bring your vision to life. Contact us today to get started. Reach out to start your branding project.
