Resources for Small Business Owners
Offset Marketing Blog
What the heck is brand storytelling: Crafting stories that stick (and sell!) (Copy)
The first step in any successful rebrand is recognizing when it’s necessary. You should not be rebranding every couple of years, but your brand should work for you, not against you.
5 steps to a successful brand transformation
Brand storytelling is the art of using a cohesive narrative to communicate your brand’s mission, values, and history in a way that resonates with your audience. That's a wordy way of saying you have to know where you come from and why you're doing it.
The Ultimate Guide to Launching a New Brand with Impact
Your brand identity is more than just a logo or a color scheme. It's the essence of your business, the foundation upon which everything else is built.
Brand Consistency: How it impacts customer perception
Every brand has a story. What's yours? When you share your brand's story consistently across all your marketing efforts, your audience will start to recognized the best parts of your business. Have you developed your brand story? Start by asking yourself these questions.
Behind the logo design process: creating a logo you will love
We kick off the process with a discovery meeting, diving deep into your brand's essence, your ideas, and your target audience. Understanding your unique story is the first step towards crafting a logo that truly speaks to your audience.
Your business changes, your logo can too.
You spent hours designing your logo, but now that your business has grown, it doesn't exactly represent the business you've built. It might be time for a change or at least a logo refresh.
The Offset Framework: A Step-by-Step Approach to Small Business Marketing Strategy
You say you don't have time to make a marketing strategy and you will just post more on social media. Let's talk, posting consistently is only half the battle. If you're just posting random content you probably wasting your time and not seeing results.
How to design a website
Before diving into the nitty-gritty of web design, it's crucial to grasp the concept of User Experience (UX). UX is all about crafting a seamless journey for your website visitors.
The Secrets to Building a High-Converting Landing Page
Converting users into buyers requires trust. People won't part with their hard-earned money if they don't trust you. Here are a few trust-building tactics you can employ.
Website Design Best Practices
Before diving headfirst into the realm of website design, it’s crucial to understand the concept of “best practices.”
Mastering the Content Marketing Strategy
So, what's the fuss about content marketing strategy? Well, it's the secret weapon that sets apart the thriving businesses
Decode your target audience
If you’re struggling to get sales, chances are you don’t know your target audience. Learn how to find the right people.
How Much Should I Pay for a Brand and Logo
When it comes to finding the right logo design and branding services for your small business, you have several options
Unveiling the Secrets of Small Business Branding
Branding is not just a logo or a catchy tagline; it's the very essence of your business. It's the way you communicate your unique value proposition and establish a lasting connection with your target audience.