Resources for Small Business Owners

Offset Marketing Blog

5 steps to a successful brand transformation
Mackenzie McKinney Mackenzie McKinney

5 steps to a successful brand transformation

Brand storytelling is the art of using a cohesive narrative to communicate your brand’s mission, values, and history in a way that resonates with your audience. That's a wordy way of saying you have to know where you come from and why you're doing it.

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Brand Consistency: How it impacts customer perception
Mackenzie McKinney Mackenzie McKinney

Brand Consistency: How it impacts customer perception

Every brand has a story. What's yours? When you share your brand's story consistently across all your marketing efforts, your audience will start to recognized the best parts of your business. Have you developed your brand story? Start by asking yourself these questions.

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Your business changes, your logo can too.
Mackenzie McKinney Mackenzie McKinney

Your business changes, your logo can too.

You spent hours designing your logo, but now that your business has grown, it doesn't exactly represent the business you've built. It might be time for a change or at least a logo refresh.

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How to design a website
Mackenzie McKinney Mackenzie McKinney

How to design a website

Before diving into the nitty-gritty of web design, it's crucial to grasp the concept of User Experience (UX). UX is all about crafting a seamless journey for your website visitors.

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Website Design Best Practices
Mackenzie McKinney Mackenzie McKinney

Website Design Best Practices

Before diving headfirst into the realm of website design, it’s crucial to understand the concept of “best practices.”

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