Rebranding for Legacy: Sage Accessories Jewelry Brand

Client: Sage Accessories

Project: 10-Year Anniversary Rebranding

Year: 2024

After a decade in business, Sage Accessories sought to reimagine and elevate its brand to celebrate its ten-year anniversary. The goal was to create a refined and sophisticated brand identity that reflected the company's evolution and its elegant jewelry offerings.

Objectives:

Explore Design Inspirations: Delve into classic and elegant designs within the jewelry industry to find inspiration for the new brand identity.

Create an Elegant Logo Mark: Develop a logo mark that embodies the elegance and sophistication of Sage Accessories, drawing inspiration from the shapes and styles of the jewelry sold in the online boutique.

Establish Brand Consistency: Ensure all brand elements align with the new identity, maintaining a cohesive and luxurious brand presence across all platforms.

Brand Design Process:

We began by exploring various classic and elegant design elements prevalent in the high-end jewelry industry. This research informed the direction for the new brand identity, focusing on timeless elegance and sophistication.

Logo Design:

The centerpiece of the rebranding effort was the creation of an elegant logo mark. The design drew inspiration from the intricate shapes and delicate forms of the jewelry pieces offered by Sage Accessories. The result was a logo that not only captured the essence of the brand but also conveyed a sense of luxury and refinement.

Brand Guidelines:

Comprehensive brand guidelines were developed to ensure consistency in the use of the new logo, color palette, typography, and other visual elements. These guidelines provided clear instructions for maintaining the brand’s elegant and cohesive identity across all marketing materials and online platforms.

Outcome:

The rebranding of Sage Accessories successfully transformed the brand’s identity, celebrating its ten-year milestone with a fresh and sophisticated look. The elegant logo mark and cohesive brand design reinforced the company's reputation for high-quality and stylish jewelry, positioning Sage Accessories for continued success in the future.

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