“Working with Mackenzie is not only fun but it's educational. She's incredibly smart and talented and brings wonderful ideas for fresh new ideas to your business. She is very professional, easy to talk to, and helps you set reachable goals each month.”
— Kristin, Run Fit Mama
Run Fit Mama first came to Offset Marketing with the goal of sprucing up her website to convert more customers. She saw an opportunity to work with us to create more of a more cohesive marketing strategy to reach more fitness-loving customers than ever. After reorganizing her site within a month, she sold out two new programs (over 400 seats!).
The Story of Run Fit Mama
Kristin with Run Fit Mama is a personal trainer and nutritionist who specializes in running and race training. In a world of fitness influencers, it's tough to cut through the noise, but Kristin had a strong social media following to begin with.
New programs with nowhere to launch them
Run Fit Mama was well known for her 1:1 training, but Kristin wanted to expand into group fitness classes to help more people train for their next race (especially Disney Marathons!). There was huge untapped potential in online group fitness that Kristin was ready to dive into.
Solution - Marketing Magic
We got started with a full audit of Run Fit Mama's marketing channels (Facebook, Instagram, and Monthly email newsletter). We planned a reorganization of her website to convert visitors and created awareness through consistent social media posting and email campaigning.
The Results
Once we streamlined other marketing channels to support her social following she launched four successful fitness programs that sold out in weeks. After we launched our awareness campaigns, we initially saw a 157% increase in revenue. In month two, we shifted focus to a sale conversion campaign through email marketing and saw 292% increase in revenue, and the programs were sold out in two weeks!
