Branding for 2022 Jackass Half Marathon

In 2022, the Silver Valley Chamber of Commerce continued the tradition of giving each Jackass Half Marathon a unique identity. For the third year, we rebranded the race, focusing on creating a distinct and memorable experience for participants.

The 2022 brand design introduced a new visual theme that captured the adventurous and energetic spirit of the event. A fresh logo design was created, featuring dynamic elements that were prominently displayed on medals and merchandise, giving participants a unique keepsake.

We updated the brand guidelines to ensure all marketing materials and communications were consistent with the new design. This rebranding effort successfully differentiated the 2022 Jackass Half Marathon, boosting participant enthusiasm and reinforcing the race’s reputation for unique and engaging branding each year.

If you're looking to create a brand that stands out and connects with your audience, let's chat!