Hope Law Office came to Offset Marketing with the goal of elevating her logo to a full brand to represent the excellent work she does helping her clients.
Tania saw an opportunity to develop more depth to reach new clients. After redesigning her brand, she was able to increase awareness with new marketing materials and strategies.
Strategy - Uncovering the hope of service
Offset Marketing developed an analysis of business, marking, and branding efforts for the Hope Law Office of Tania Dominguez. Starting with an audit of current marketing efforts, Offset Marketing formed a strategic storytelling position for Hope Law Office.
Transformation - from logo to brand
The original logo started with imagery representing the law office well, but the brand ended there. First, we explored new elements and shapes to create a variety of emotions for different logo variations. Step two included an exploration of colors to set the mood of the brand. With bold and regal colors the new brand aims to cultivate strong emotions of hope and stability.
